February 2005 saw the launch of www.paddypowerpoker.com. Paddy Power's online poker suite offers our customers the finest in entertainment and challenge, with innovative graphics and encrypted shuffling software designed to be 100% secure and fair. In conjunction with our software developers, Playtech, we are delighted to offer one of the most pioneering poker rooms on the market. Since inception our customer base has enjoyed strong growth. In line with our mission statement aim to continually develop and expand features on the site we have exclusive giveaway tournaments, free stake promotions, market leading sign up bonuses and huge cash prize tournaments. We are also proud sponsors of the €3 million guaranteed paddypowerpoker.com Irish Open 2008, (www.irishpokeropen.com) the premier European offline poker tournament.

Paddy Power Poker offers our customers the opportunity to pit their skills against real players across the globe. The site allows players to play a number of variations of the game including Texas Holdem, Omaha and Omaha Hi-Lo, 5 and 7 Card Stud in a ring table or tournament structure. There are varying levels of buy in to suit all income and skill levels. Players also have the opportunity to play all of our games for free to hone their skills.

Paddy Power Poker has a loyalty scheme which rewards our players with bonus points when they play. These "Paddy Points" allow players to enter tournaments for free that have big cash prizes, purchase gifts from our P4P loyalty store and climb the ranks of our VIP programme which offers generous incentives to our highest rollers. Paddy Power Poker is not just a poker site either, it is a community. Our players chat and interact as they play and we regularly release innovative and interactive promotions to entertain between and outside of play. www.paddypowerpoker.com is also a website with a mission statement to educate the poker player so that the players can learn as much as possible about this multi faceted game. Educational features include tutorials, educational articles, poker software tools, news, tips and all manner of exciting content for the aficionado and amateur alike.